What 900 carbon-removal social-media posts told me about engagement
Most social-media advice was written for general B2B marketers. I wanted to know whether any of it actually held up in carbon removal, so last week I pulled together a small study. I scraped the engagement numbers on roughly 900 posts: every recent post from the 25 most-watched carbon-removal company pages on LinkedIn, plus the last few months from the highest-engagement climate voices on X and Bluesky. The list included Climeworks, Heirloom Carbon, Frontier Climate, Mati Carbon, Isometric, Cascade Climate, CDR.fyi, and 18 others on the company side, plus Stefan Rahmstorf, Hannah Ritchie, Johan Rockström, Damian Carrington, Simon Evans, Zeke Hausfather and the rest of the visible climate-science cohort on the personal-account side. ...