
Take: Why carbon removal needs a new story
Take on a podcast episode from The Carbon Curve, originally published Wed, 25 Ma. Listen: https://carboncurve.substack.com/p/why-carbon-removal-needs-a-new-story TL;DR Höglund argues CDR should shift from “speed and scale” to “prove and learn”: drive down costs, nail measurement, reporting, and verification (MRV), demonstrate at relevant scale. Useful reframing. Voluntary demand likely exceeds compliance demand through ~2040. EU ETS + UK ETS maybe a couple hundred million tons total by mid-2030s. First time I’ve seen the number stated that bluntly. Aviation and shipping legislation (ReFuelEU, FuelEU Maritime) effectively locks CDR out as a compliance pathway. Advocacy gap, not science gap. “Last resort” framing was a self-own. CDR is rate-limited, not stock-limited — building capacity today doesn’t deplete future capacity. High-profit/low-emission buyers (tech, finance) sustain the beachhead market; heavy industry won’t buy voluntarily and shouldn’t be expected to. Reflects reality, not aspiration. The Carbon Curve, Ep. 62 — Na’im Merchant interviews Robert Höglund (Milkywire, CDR.fyi co-founder, Marginal Carbon) for a state-of-the-sector check-in. The conversation is essentially Höglund’s argument for retiring the “we need 6–10 Gt by 2050, scale now” narrative and replacing it with a more sober “prove the methods, drop the costs, serve future decision-makers a credible menu” frame. ...








