
Take: 411: Why I love Poppy Russell of Counteract VC's CDR analysis
Take on a podcast episode from Reversing Climate Change, originally published Fri, 07 Au. Listen: https://podcasters.spotify.com/pod/show/reversingclimatechange/episodes/411-Why-I-love-Poppy-Russell-of-Counteract-VCs-CDR-analysis-e3n3erb TL;DR Counteract’s Poppy Russell walks through her fund’s thesis: diversify by pathway, geography, business model — favor “catalytic” IP and new-pathway enablers. Bearish on ocean CDR: back-of-envelope claim that partnering with all existing water-moving infrastructure caps direct ocean capture at ~7–10 Mt/yr. Worth pressure-testing. Bullish on industrial integration — Venterra (carbonated cement from gypsum + potassium sulfate fertilizer co-product) is her poster child. Cautious on EU Emissions Trading Scheme absorbing the 250 Mt removals allocation given the price gap and recent decarbonization-pace delays. Realistic. Notes a sharp drop-off in pre-seed CDR company formation; new founders increasingly avoid CDR-first positioning. Ross Kenyon interviews Poppy Russell, Research Manager at Counteract, the London-based CDR-focused venture fund. The episode is a wide tour of her investment lens — pathway diversification, “catalytic” IP, industrial tie-ins — with candid bullish/bearish takes on ocean CDR, enhanced weathering, EU compliance demand, and where pre-seed founders are (and aren’t) going. Listen to the episode here. ...








