Manual_inject

Most social-media advice was written for general B2B marketers. I wanted to know whether any of it actually held up in carbon removal, so last week I pulled together a small study. I scraped the engagement numbers on roughly 900 posts: every recent post from the 25 most-watched carbon-removal company pages on LinkedIn, plus the last few months from the highest-engagement climate voices on X and Bluesky. The list included Climeworks, Heirloom Carbon, Frontier Climate, Mati Carbon, Isometric, Cascade Climate, CDR.fyi, and 18 others on the company side, plus Stefan Rahmstorf, Hannah Ritchie, Johan Rockström, Damian Carrington, Simon Evans, Zeke Hausfather and the rest of the visible climate-science cohort on the personal-account side. ...

Cascade Climate just launched the Bedrock Initiative, a coordinated research program designed to cut measurement costs for enhanced rock weathering (ERW) from today’s roughly $200 per ton and generate the standardized field data the method needs to enter compliance carbon markets. The program is backed by Frontier, Google, the Chan Zuckerberg Initiative, the Grantham Foundation, King Philanthropies, the Kissick Family Foundation, and the Patrick J. McGovern Foundation. Why this matters ERW, which involves spreading crushed silicate rock on farmland so it reacts with CO2 and locks carbon away as bicarbonate, is one of the cheaper durable carbon removal pathways on paper. But the field has a credibility problem. Measurement, reporting, and verification (measurement, reporting, and verification (MRV), the process of proving how much carbon was actually removed) costs are high, and most published field data comes from one-off trials that are hard to compare. Without standardized evidence across many soils and climates, ERW cannot enter compliance markets or count toward national climate commitments. Bedrock is an attempt to fix that with a single coordinated push rather than a patchwork of competing supplier studies. ...

Microsoft has paused all new carbon removal credit purchases, with no public timeline for resumption. According to a Substack analysis by MAATTR, the company that represented roughly 90% of all carbon removal credit buying globally, and contracted more than 72 million tonnes over three years, told its CDR partners about the pause two weeks before the post was written. The official line from a spokesperson was the corporate non-answer: “We continually review and assess our carbon removal portfolio along with market conditions.” ...