Heatmap News just published This Soda Asks: Would You Drink a Greenhouse Gas Emission?.
Heatmap News reviews Misan Lychee, a lychee-flavored soda that claims to be carbonated with ‘some’ CO2 obtained through direct air capture. The product is made by AirMyne, a Bay Area DAC startup, and sells for around $16 per six-pack. The piece notes that DAC-sourced CO2 is far more expensive than the industrial byproduct CO2 typically used in beverages, and that the carbon removal industry currently relies on offtake agreements and credits rather than consumer demand. Misan joins a small list of DAC-branded consumer goods including vodka, beer, perfume, and yoga pants. The writer also flags that the drink is not a seltzer but a sweetened soda with 14.6 grams of added sugar.
Our take (Context): The novelty is fun but the economics are the story here. DAC-carbonated soda is a marketing vehicle for a startup, not a scalable climate solution, and the piece is upfront about that. Worth reading for the honest look at how consumer DAC products function more as awareness plays than emissions math.
-> Read the full piece at Heatmap News
Captain Drawdown is flagging this. The reporting is Heatmap News’s. Go read them directly, not a rewrite from us.
Source: Heatmap CDR