
Take: 399: How to Pitch Terraset (and other carbon removal buyers)—w/ Taylor Insley, Terraset
Take on a podcast episode from Reversing Climate Change, originally published Fri, 15 Ma. Listen: https://podcasters.spotify.com/pod/show/reversingclimatechange/episodes/399-How-to-Pitch-Terraset-and-other-carbon-removal-buyersw-Taylor-Insley--Terraset-e3jd1gr TL;DR Taylor Insley (Terraset) says ~75% of developer interactions at Carbon Unbound are bad pitches — ambush style, no social grace. Believable and useful. Terraset claims 6-8x leverage per dollar deployed via its revolving fund model. First time I’ve seen that ratio cited publicly for them. Terraset gets ~450 projects in its intake pipeline against a team of three. Diligence bandwidth is the binding constraint, not capital appetite. Insley’s actual advice: relationship-building beats first-impression perfection; she discounts bad early pitches if the project matures. Ross’s “minor leagues” framing — Milky Wire/Terraset before Frontier/Microsoft — is the most operationally useful frame in the episode. Episode link. Ross Kenyon interviews Taylor Insley, Director of Strategic Growth at Terraset, the tax-deductible philanthropic CDR buyer. The episode is essentially a sales-craft conversation for developers pitching small-to-mid catalytic buyers, anchored on a Carbon Unbound Vancouver panel Insley did earlier this year. There’s also a long Ross monologue on status and in-group dynamics that you can safely skip. ...








